Our Mission: A World Where Every Woman Is Valued

Ways we’re building a world that affirms every woman’s worth:

Uplifting Products

We design uplifting everyday apparel and gift-worthy products to inspire women to believe in their worth, rights, and resilience.

Giving Back

A portion of every sale from our shop supports trusted nonprofits and grassroots initiatives serving women worldwide who are affected by discrimination, poverty and violence.

We chose to be a social impact brand—not a nonprofit—so that we don’t compete for the funding these important organizations need. Instead, we fuel existing organizations with both financial and advocacy support while spreading our message worldwide.

In just two years, we’ve contributed to:

• Black maternal health & doula support (USA)
• Period poverty advocacy & tampon tax reform (USA)
• The National Domestic Violence Hotline (USA)
• Humanitarian aid for displaced women (Palestine)
• Virtual education for women under gender apartheid (Afghanistan)
• Support for women in war-torn regions (Bosnia, DRC, Iraq, Kosovo, Nigeria, Rwanda, South Sudan)

Learn more about our shop’s first year of giving back here and our second year here.

Women First

We put women first in everything—from advocacy and inclusion to ethical operations and product sourcing. With a benefit corp approach, we prioritize people over profit and embed integrity in every detail. We are owned and designed by women for women!

Fast-Tracking Gender Equality

Equality is essential, especially as women’s legal protections and safety regress at unprecedented speed worldwide. It’s time for all hands on deck! Research shows that empowering women reduces poverty, violence, and child mortality, while improving LGBTQ+ safety, community health, maternal outcomes, peace agreements, strong economies, and much more!

At the current pace, gender parity could take over a century. We say: let’s speed it up!

Check out our new Community to get involved with like-minded changemakers and to nourish your own journey & worth along the way.

Gratitude to everyone who supports women!